NIKE HOUSE OF HOOPS OPENS

Friday, October 10th, Nike is celebrating the Los Angeles opening of House of Hoops by Foot Locker, a hub for all things basketball and a home for consumers who live and breathe the game. The space, located at the Beverly Center Mall, will feature a hardwood basketball half-court as well as two big screen TV’s for consumers to check out commercials from the Nike, Jordan and Converse brands as well as behind-the scenes-interviews with top players. The basketball haven also gives hoops fanatics access to player exclusive footwear – the personalized performance shoes of Kobe Bryant, LeBron James, Lamar Odom, Derek Fisher and Pau Gasol, as well as limited edition styles.SORCES- HYPBEAST