UNDFTD SPRING/SUMMER 2009 LOOKBOOK

Staying true to their design aesthetic, Undefeated give us a look into their new Spring/Summer lookbook, heavily influenced by sports heritage of course. The collection showcases simple graphic imagery and embroidery over quality built pieces including zip-downs, t-shirts, and hoodies. Highlighting the collection are they pinstriped Old English New Era’s alongside a crew neck piece referencing the house that Ruth built, with an Undefeated twist. Check out more pics after the the jump

Read more...

JAMES BOND UNDFTD INTERVIEW

WHERE IT ALL  STARTED FOR ME 

Read more...

NIKE HOUSE OF HOOPS OPENS

Friday, October 10th, Nike is celebrating the Los Angeles opening of House of Hoops by Foot Locker, a hub for all things basketball and a home for consumers who live and breathe the game. The space, located at the Beverly Center Mall, will feature a hardwood basketball half-court as well as two big screen TV’s for consumers to check out commercials from the Nike, Jordan and Converse brands as well as behind-the scenes-interviews with top players. The basketball haven also gives hoops fanatics access to player exclusive footwear – the personalized performance shoes of Kobe Bryant, LeBron James, Lamar Odom, Derek Fisher and Pau Gasol, as well as limited edition styles.SORCES- HYPBEAST

Read more...