UNDEFEATED BILLBOARD PROJECT

Undefeated has updated their billboard with another great shot from iconic photographer Neil Leifer. Known as a risk taker, the New York native has produced some of the most visually stunning and famous sports imagery of our time. Having shot over 150 covers for Sports Illustrated, Liefer’s image of Cleveland Brown’s legendary running back, Jim Brown, was chosen for Undefeated’s 21st billboard project.